Child Care Center Meals
In 2018, we continued to see a decline in in-home daycare providers and an increase in the capacity for meals at child care centers — both existing and new centers. This shift is due, in part, to changing child care preferences; fewer parents are placing children in family child care settings. Early on, we saw this trend and determined that our strategy should be to work predominately with centers to drive enrollment in CACFP. We focus on centers with large concentrations of low-income kids, and help them start and expand meal service. In cooperation with our partners, 670 centers are now offering meals in low-income communities with 430 centers increasing meal service and 77 new centers starting meal programs.
We supported four focus group sessions with Somali, Latino and African-American families and providers to better understand administration obstacles and regulatory compliance issues. Partnering with the Minnesota Dept. of Education, we are creating targeted marketing materials that address on-boarding of new centers and language barriers.
Market: Licensed child care centers with high enrollment of income eligible children that are not serving meals or not serving to capacity (of 991 total centers, 321 licensed centers don’t serve meals, 670 serve meals but could serve more)
Pool of Children: 141,993
Focus: Focus groups, marketing materials, direct outreach, meal sponsor expansion support, data mapping tool
2018 Results: 2,938,280 new meals and $6,678,848 in revenue reimbursements